Circles offers flexible, community-driven living spaces for young professionals and entrepreneurs in Europe, with its headquarters in Barcelona, Spain.
Circles faced challenges in getting aligned on sales, marketing, and project management as they prepared to scale. With a rotating volunteer-based team and varying timelines, keeping everyone informed and aligned required a more structured approach. To successfully expand to a new city, they needed a standardized system to improve coordination and ensure a smooth launch.
Through a strategic visioning workshop with Circles’ founders and key internal employees, we focused on uncovering internal challenges across all aspects of the business. This collaborative session was designed to align the team on the company’s vision for growth while developing actionable solutions for streamlining operations. The approach included:
Identifying Internal Bottlenecks – Through facilitated discussions, we identified key pain points and inefficiencies in every department, from marketing strategy to sales processes to project management.
Aligning on Strategic Objectives – I ensured that all team members, from leadership to employees, understood Circles’ goals for European expansion, fostering a shared vision and commitment to overcoming operational obstacles.
Collaborative Problem-Solving – The workshop allowed everyone to contribute ideas and collaborate on practical solutions to address the operational challenges across departments.
Creating a Roadmap for Change – After synthesizing the findings, I developed a current state and future state analysis, which outlined the necessary changes and provided a clear plan for how the company would implement these improvements to scale effectively.
Clear Identification of Bottlenecks – The workshop allowed Circles to gain a deep understanding of their operational challenges, with clear identification of bottlenecks across marketing, sales, project management, and OKRs.
Team Alignment on Growth Objectives – By aligning the team around a common understanding of the expansion goals and challenges, the workshop fostered a unified vision and a shared commitment to overcoming operational obstacles.
Actionable Recommendations for Improvement – The workshop produced a set of actionable recommendations, providing Circles with a framework for improving their internal operations to support European expansion.